Why Canine Coverage Has a 90-Day Waiting Period (and Why That’s a Good Thing)

How our 90-day waiting period actually helps us give your dog the best care possible.

We get it. Waiting sometimes isn’t fun.

When your dog’s struggling with a behavior issue like aggression or chewing up furniture, the last thing you want to hear is “you have to wait 90 days before you can file a claim.”

So why would we, a business designed to help dogs faster and more efficiently, add a waiting period at all?

The short answer: because your dog deserves our best work, not a rushed reaction.

What the 90-Day Waiting Period Actually Means

When you join Canine Coverage™, your membership does start immediately. You get instant access to our Affective Academy dog video library, community, and virtual support with us.

But you can only file a behavior claim (if or when we officially step in for your dog’s behavior problems) after your first 90 days with us.

That means you’ll invest $49 per month for the first three months, building your foundation and getting support through our educational tools, before your full behavior coverage officially begins.

That waiting period isn’t a loophole, and we’re not trying to scam you or “take your money”.

It’s a protection layer for you, your trainer network, and every dog we serve.

What Happens During Those 90 Days

This isn’t 90 days of just “waiting.” It’s 90 days of foundation building.

Here’s what happens while you wait for full coverage to activate:

• Immediate Perks: You’ll unlock our Affective Academy so you can start working on small challenges right away.

• Emotional Foundations: We’ll teach you how to fulfill your dog’s emotions through play and confidence, the root of every behavior challenge.

• Claim Readiness: If an issue does escalate, we’ll already have notes and context, which means faster, more accurate help when your coverage finally activates.

By the time you reach day 90, you’ve already done the hardest part, getting started.

You and your dog have built trust, created momentum, and laid the foundation for lasting success.

Here’s everything the 90-day waiting period is for:

1. It Protects Dogs from Panic Purchases

We’ve seen it countless times: A dog has one bad outburst, an owner panics, and they rush to throw money at whoever promises instant results.

That reaction often leads to:

• The wrong trainer

• Outdated methods

• Wasted money

• A confused, stressed-out dog

Our 90-day waiting period creates a moment to breathe. It gives you time to learn, observe, and build a foundation through your member portal.

2. It Keeps Our Trainers Focused on Current Cases

Without our waiting period, we’d attract a wave of panic buyers trying to use Canine Coverage for issues that don’t need a full-scale intervention.

That’s not fair to:

• The dogs in true distress

• The trainers handling complex behavior cases

• The members who trust us to be responsible

The 90-day buffer ensures our certified trainers focus on verified, meaningful cases, not short-term emotional reactions.

3. It Builds a Sustainable System That Lasts for Life

We’re not here for a one-and-done training program. Canine Coverage™ was built to protect your dog for life.

If we accepted every claim instantly, the system would burn out fast, and no one would have lifelong support.

The waiting period allows us to:

• Keep monthly memberships affordable for you ($49/mo)

• Pay our trainers fairly and sustainably

• Ensure that covered families are truly committed to their dog’s future

We’d rather grow right and stay with you for a lifetime, than rush to please everyone and burn out before we make a real difference.

Addressing the Elephant in the Room

We’re not here to dodge the tough questions, we’d rather earn your trust by being transparent.

You might be wondering: “Couldn’t someone just join, file a claim for an existing issue, and then cancel?”

The short answer, no. Pre-existing issues can only be covered through either Behavior Buy-In or Fast-Track Coverage. This ensures the entire membership stays fair, sustainable, and built for the people who genuinely believe in doing right by their dog.

If we shaped our whole system around the small number of people trying to take advantage of it, we’d be forced into loopholes, mountains of fine print, and a worse experience for everyone. That’s not who we are.

Instead, we choose to trust that most dog owners are good people doing their best, and build a model that supports them.

That’s why the 90-day waiting period, fair-use rules, and Behavior Buy-In exist.

Not as obstacles, but as a necessary structure that protects the integrity of the membership and the trainers who invest their time and expertise into your dog.

Canine Coverage™ is for owners who think long-term and want their dog’s behavior and emotional well-being protected for life.

If that’s you, welcome home.

But What If My Dog Has an Extreme Issue Right Now?

If your dog has a pre-existing aggression, anxious, or other behavior issue and needs help immediately, you can submit an application for our Fast Track Option.

The Fast Track Option allows approved members to begin getting help right away, skipping the waiting period, and you get to have that behavior issue (along any others) completely covered in the future!

Fast-Track Coverage is designed for only the pre-existing behavior cases that can’t wait, but still deserve the lifetime protection of Canine Coverage™.

In short:

1. Apply for our Fast Track Option for $1,199.

2. If approved, your dog gets immediate behavior rehab

3. Once resolved, that behavior is now completely covered through your regular $49/mo membership.

Because when a real emergency happens, your dog deserves immediate, genuine help, without hurting the system that makes sure every dog gets the same chance at a better life.

🧡 Ready to Protect Your Dog for Life?

For just $49 a month, your dog gets a safety net for behavior problems big and small, and you get peace of mind knowing expert help is always there when you need it.

Join Canine Coverage™