
How It All Started


When we transitioned out of our time as Military Working Dog handlers into the dog training space, one truth hit us hard:
Every year, millions of dogs are surrendered, abandoned, or euthanized. Not always because of illness, but for behavior issues their owners couldn't afford to fix.
Not because they didn't care. Not because the dogs were truly "lost causes". But because when behavior becomes overwhelming, there's no system of support.
That realization changed everything for us.
We saw a world where physical health is insured, but emotional health is ignored. Where vet bills are covered, but behavior help, the very thing keeping families together, is left to chance.
So we built Canine Coverage™, the world's first behavior protection plan for dogs.
Our mission is simple: To keep dogs with the families that love them, by making expert behavior help affordable, accessible, and always within reach.
The Real Problem

The problem isn’t “bad dogs.” It’s a broken system.
Dog ownership has been reactive for decades. You're told to wait until there’s a bite, a bark, a fight, or a heartbreak, then scramble to find help.
You've been forced to spend thousands after things go wrong, instead of being protected before they do. That system fails dogs and humans every single day.
And the result?
3.1 Million
dogs enter shelters every year.
$3K - 8K
is the average cost of behavior rehab today.
390,000
dogs are euthanized yearly, largely due to behavior issues.
Canine Coverage was built on the belief that no one should lose their dog, or their savings, just to fix a behavior problem.
A New Way to Keep Dogs Home, for Good.
Behavior problems shouldn’t be a life sentence for your dog.
That’s why we built Canine Coverage™, the first-ever membership designed to protect dogs from being given up for behavior issues.
For just $49/month, you get ongoing access to real trainers, real support, and real coverage for your dog's behavior challenges.
No red tape, no confusing fine print, and no waiting for disasters. Just an easy membership that gives you peace of mind knowing your dog’s behavior is protected, your family is supported, and help is always within reach.


Our Mission
We're here to keep every dog with the family that loves them, by making behavioral help affordable, accessible, and always within reach.
Everyone deserves peace of mind. Every dog deserves a chance to stay home, where they belong. This is about more than dog training. It’s about reshaping the world’s relationship with dogs, starting with you.
When you join Canine Coverage™, you’re not just protecting your dog.
You’re helping build a world where no dog is ever abandoned for behavior again.
Your questions, answered.
Affective Canines
Veteran Owned and Operated - Est. 2024
Copyright © 2025 Affective Canines LLC. All Rights Reserved
Affective Canines' Canine Coverage™ is a behavior‑support membership; it is not pet medical insurance.





