Everything You’ve Ever Wanted to Know About Canine Coverage™

The Complete, Honest FAQ Guide to the First Behavior Coverage™ Membership for Dogs

This FAQ article gives you a clear, honest breakdown of how Canine Coverage works, why dog behavior coverage was created in the first place, and how it protects you and your dog for the long run.

Let’s dive into everything you need to know.

What is Canine Coverage™?

Canine Coverage™ is the first dog behavior coverage membership built to protect you from the emotional and behavioral challenges your dog may face throughout their life. Instead of reacting to crises and problems, you get ongoing guidance, unlimited support, and full coverage for future behavior issues.

It’s not dog training. It’s not pet insurance.

It’s behavior coverage, a completely new era of dog help.

With us, you’re not purchasing sessions or packages. You’re securing long-term behavioral support for your dog, and financial support for your wallet, while giving yourself the peace of mind you deserve.

How is this different from dog training?

Traditional dog training is built around short-term lessons, programs, and/or board-and-trains.

But Canine Coverage is built around affordability and accessibility.

We walk with you:

• before problems emerge

• when early warning signs appear

• when something becomes serious

• when regressions happen

• as your dog matures and changes over the years.

Training solves what’s happening today. Canine Coverage protects you from what might happen tomorrow.

Why $49/month? Why one simple plan?

We want to make it as simple as possible for you to get the help you deserve.

A single $49/mo plan means:

• no confusing tiers

• no upsells or fear of us “taking your money”

• no “pick the right program” guessing

• one predictable, low monthly cost

Your dog’s issues already make life more difficult than it needs to be, so getting help shouldn’t add to that. Getting help should be easy for you. And your dog deserves support that doesn’t depend on whether their owner can afford a $3,000–$8,000 program in a moment of crisis.

What exactly is “behavior coverage”?

Behavior coverage is long-term protection for your dog’s emotional and behavioral wellbeing.

The simplest way to think about it:

• When nothing is wrong, we help keep your dog that way

• When something small starts, we catch it early

• When something serious develops, we guide you through it

• When something returns later, it’s covered

• When new issues develop, it’s also covered

This is support your dog can grow into, not grow out of.

What if my dog already has a behavior problem right now?

If your dog already has a behavior issue that needs help now, that’s exactly what Fast-Track Coverage™ is designed for.

Our standard Canine Coverage membership includes a 90-day waiting period before their dog becomes eligible for coverage. This waiting period keeps the membership affordable and sustainable long-term, so we can help as many dogs as we can. But some dogs simply cannot wait 90 days, and they shouldn’t have to.

Fast-Track Coverage™ serves as the immediate intervention pathway for dogs currently struggling with issues like:

• aggression

• reactivity

• fear or anxiety

• resource guarding

• unpredictable behavior

With Fast-Track Coverage, we’ll fix the issue at hand, and it can serve as a transition into the standard membership once complete.

Here’s the simplest way to understand the difference:

• If your dog needs help today → Fast-Track Coverage™

• If your dog is okay right now → Standard Canine Coverage™

Fast-Track handles today’s problem. Canine Coverage™ protects you from tomorrow’s.

Learn more about Fast-Track here.

Is my dog “too far gone” to qualify?

Not at all! There is no behavior severity that disqualifies a dog. That’s exactly who we made this for.

The only question is timing: Does your dog have an issue now, or can they begin the membership and wait out the 90 days?

Every dog qualifies. Every dog deserves support.

What kinds of behavior issues are covered?

Nearly all emotional and behavioral challenges, including:

• aggression (dog, human, fear-based, resource-based)

• reactivity

• anxiety

• resource guarding

• leash and impulse issues

• high arousal or overstimulation

If it affects wellbeing, predictability, or safety, it’s covered after waiting periods are met.

What does day-to-day support look like?

It feels like having a dog behavior expert in your back pocket.

You can send videos, ask questions, describe changes, and get clear breakdowns on your dog’s behavior.

It removes all of the guesswork and replaces it with a clear path for tomorrow.

Why shouldn’t I just use Google, YouTube, or Facebook groups?

You could, but those sources don’t know your dog’s genetics, your relationship together, your dog’s emotional thresholds, your environment, or your dog’s developmental stage.

Generic advice can help with tricks. It cannot help with emotion-based, severe behavior issues.

Coverage gives you expert guidance fit for your life, not generic guesswork.

What if my dog regresses later on?

Regressions aren’t abnormal, they’re kind of expected.

While traditional dog training forces owners to pay again when this happens, Canine Coverage includes regressions as part of the membership. It’s rare, but if a dog falls back into a previous issue, or they develop a new one, it’s completely covered under your plan.

Who is Canine Coverage™ NOT for?

We won’t pretend to say we’re built for everyone. No one is. Every organization and business has it’s pros and cons, and we want to put ours upfront for you to see, because it’s YOUR dog that deserves the RIGHT kind of help. And if we aren’t the right kind of help, we don’t deserve your hard-earned money, or your dog’s time.

The membership isn’t the right fit for:

• people wanting a quick obedience tune-up

• owners expecting change without consistency

• people who want their dog “fixed” without participating

• those seeking a board-and-train only model

• people committed to ideology instead of individualized guidance

• anyone unwilling to communicate openly

Canine Coverage™ is built for owners who want depth, transparency, and emotional understanding, not easy shortcuts.

Are there downsides to Canine Coverage™?

Yes, and we prefer to be fully transparent about those too.

Here’s where Canine Coverage falls short, and where it’s improving daily:

1. We’re building something the world has never seen, and it’s going to take time to trust us. It’s going to take time for the message we’re shouting to catch on.

2. This isn’t a “one and done” package, because your dog’s behavior doesn’t work that way. We don’t promise to fix all behavior in one swoop. We’re about covering your relationship with your dog for life.

3. One of the necessary limitations of Canine Coverage is that if you cancel your membership, your coverage stops.

4. We cannot promise perfection, because dogs are living, emotional animals, not robots. We’ll help get rid of behavior problems when they come up, but that doesn’t guarantee other issues won’t appear later in life.

5. We’re small right now, very small. We’re actively working on expanding city by city, trainer by trainer, to give more people the affordable and accessible help they deserve.

For a deeper look at every limitation, read our full article: The Downsides of Canine Coverage™

Why was Canine Coverage™ created?

Because the current system is failing millions of dogs a year.

Behavior issues are one of the top reasons dogs are surrendered or euthanized. Not because the dogs are “bad,” but because owners weren’t given support early enough, affordable enough, or long enough.

Canine Coverage™ exists to give every dog a chance, and every owner a partner in the process.

Learn more about why Canine Coverage was created here.

Is this for every dog?

While this isn’t for every owner, we can proudly say that yes, Canine Coverage is for every dog.

Every dog has emotions, instincts, fears, desires, and developmental changes.

Coverage isn’t just for the “problem dogs.” Coverage is for all dogs, because emotions are universal. And all dogs deserve a safety net for their emotions.

How do I get started?

Join the membership, complete onboarding, and start receiving support immediately.

Day 1: Your support begins.

Day 91: Your coverage activates.

After that: you’re never navigating your dog’s behavior alone again.

Your Dog’s Behavior Shouldn’t Be a Burden You Carry Alone

Dogs feel deeply. They struggle, grow, make mistakes, and try their best with the world they’re given. And most owners are left figuring it out without support.

Canine Coverage™ exists so you never have to wonder what to do next, and so your dog never has to face their hardest moments without help.

If you want clarity, stability, and someone in your corner for the long run, we’d love to walk that journey with you and your dog.

Join Canine Coverage™ and give your dog the emotional protection they deserve.