What Is Canine Coverage™? The World’s First Dog Behavior Coverage That Keeps Families Together

Everything you need to know about the world’s first dog behavior coverage: how it works, why it matters, and what’s included.

Let’s Be Honest: Dog Ownership Needs a Change

If you’ve ever had a dog labeled aggressive, anxious, or reactive, you know all-too-well the feelings that follow.

Yes, you love them. But almost out of nowhere, daily walks get stressful, guests are weird around them (if they can even go near them), and the fun of having a dog fades away quickly.

And when you ask for help?

You’re told your dog is “too far gone”, “beyond saving”, or my least favorite, you have to “manage” their issues for the rest of their life. Then you see training costs thousands, if you can even afford it.

But what if the problem isn’t your dog, or even you?

What if the problem is that same system that keeps mislabeling dogs, instead of truly helping them?

The Real Problem: Thousands of Dogs Are Being Mislabeled Every Day

Across the country, dogs are being surrendered, medicated, or put down in the millions for being “aggressive,” “reactive,” or “anxious.”

But here’s the truth we’ve seen over and over again: 99% of the time, those labels are flat out wrong.

Most dogs aren’t broken. They’re hurt, unsure of themselves, confused, and/or emotionally unfulfilled.

They don’t need to be “fixed.” They need to be understood, guided, and shown how to succeed in our human world.

Even in the 1% of cases that are truly complex and “serious”… those dogs are not their labels either. Because behavior isn’t set in stone, no matter how large the issue.

It’s a reflection of how they feel, what they’ve learned, and most importantly, what they need from us.

That’s where Canine Coverage™ comes in.

Introducing Canine Coverage™, The World’s First Dog Behavior Coverage

Canine Coverage™ is the first-ever dog behavior protection membership, designed to keep dogs with their families, no matter what life throws at them.

For just $49/month, members get coverage for one full behavior case a year.

If your dog ever develops issues like aggression, anxiety, fear, or reactivity, you’re covered for the entire rehabilitation process with certified dog behavior experts.

No $3,000 dog training package.

No traditional pet insurance hoops you’re forced to jump through.

And no more waiting until it’s too late.

And certainly no “management”.

(*Pro tip: Between you and I, “management” is just a fancy word for “I don’t know how to train your dog’s issues.” Management isn’t the answer for behavior issues. You CAN properly train aggression out of a dog. You CAN bring them back to life from being extremely shut-down.)

Canine Coverage offers real help, when you and your dog need it most.

Why a Membership? Because Behavior Changes with Life

Life changes, and your dog’s behavior can change with it. That’s why you and your dog deserve a system that adapts with your life together.

They grow, regress, and adapt with the same life circumstances we do, and when life changes (new homes, babies, dogs, stress, etc.), behavior often follows.

Traditional training sells you the illusion of a “one-and-done fix.”

But behavior isn’t a task to complete, it’s a relationship to nurture.

Yes, there are proper fixes for behavior problems, but that doesn’t mean your dog is “fixed” from everything forever. No one can promise that. That’s why the one-time dog training package system should be a thing of the past.

And that’s why Canine Coverage™ isn’t just about training behavior issues.

It’s about protection: emotional, financial, and practical. So when your life shifts together, you don’t lose the dog you love.

The System Is Currently Failing Millions of Dogs

Every year, dogs lose their homes over behavior. Not because they’re bad, but because there’s no one to help them.

Every year in the U.S.:

3.1 million dogs enter shelters.

Nearly 390,000 are euthanized.

The majority? It was because of behavior issues that could have been prevented or fixed.

These aren’t bad dogs. They’re mislabeled and misunderstood dogs. And their families aren’t bad owners either most of the time; they’re people who ran out of options.

Canine Coverage™ was built to change that story forever.

How It Works

Four simple steps. A lifetime of peace of mind.

Step 1: Join the Membership.

Sign up for $49/month. Coverage begins after your 90-day initial eligibility period.

Step 2: You’re Covered for One Full Behavior Case a Year

If your dog ever develops a behavior issue, you simply file a claim with us on your member dashboard. It’s as easy as filling in a blank form.

Step 3: We Take Care of Everything

You’re paired with an expert trainer who helps your dog and guides you through a full rehabilitation plan, covered completely under your membership.

Step 4: Stay Covered Through Every Chapter.

Life changes: moves, babies, new dogs, stress, and behavior can shift with it. As long as your membership stays active, you’ll always have direct access to us through any of life’s ups, downs, or surprises. From small setbacks to big emergencies, you’re never alone.

Plus, you’ll keep full access to the Affective Academy, our growing library of tools that help prevent problems before they start.

What Makes Canine Coverage Different

Canine Coverage™ isn’t another training program. And it isn’t another insurance company.

It’s a safety net.

We don’t just fix what’s broken, we protect what’s working for the rest of their life.

We don’t label dogs, we listen to them. And we don’t charge more when life gets hard, we show up when it does.

The Movement Behind It

From Military Working Dog kennels to family homes: this is our promise to never let dogs be misunderstood again.

We built this after years as Military Working Dog handlers, seeing dogs misunderstood, mislabeled, and lost for reasons that had nothing to do with who they truly were.

We promised we’d build something that makes sure no dog is ever surrendered again for being “too much,” “too broken,” or “too late.”

That’s Canine Coverage™.

It’s movement for owners who refuse to give up.

A community of people protecting dogs from their labels.

And we’re building a future where no one ever says, “I wish I could’ve done more to help my dog.”

Join the Waitlist for Canine Coverage™

Sign up below, give your dog (and yourself) what you both deserve, and be part of the movement.

Join the Movement Here